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This is my understanding of how this works:
Nielsen gathers information about consumers and shares that information with manufacturers. The manufacturers use the data to help them develop products that appeal to their target audiences, etc.
YOU can be one of these representative consumers by signing up with Nielson and they will pay you! I haven’t tried this program, but apparently they send you a gun scanner (like you see employees using in stores) and you scan the barcode on the items you purchase. That information is downloaded (or uploaded, whichever way that goes) – you earn points and points translates into money and free stuff.
Have you been part of this or known someone who was? Tell us what you thought in the comments!